Apollo.io pricing 2026: plans, credits, total cost of ownership, alternatives

Apollo pricing in 2026 is built around four plans: Free, Basic, Professional, and Organization. Annual prices currently range from $0 to $119 per seat per month, with each tier including a unified credit allowance that can be used for verified emails, phone numbers, enrichment, AI research, and other credit-consuming actions.

The subscription price alone does not reveal Apollo's full cost. Teams also need to account for credit consumption, unused credits that expire, optional dialer and inbound add-ons, mailbox infrastructure, and the amount of functionality they actually need.

This guide explains Apollo's current plans, its credit system, the total cost for different team sizes, and how its economics compare with Zeliq when the objective is to combine prospect search, data enrichment, and multichannel outreach.

On the agenda:

• Apollo pricing plans at a glance
• What is included in the Free plan
• Who should choose Basic, Professional, or Organization
• How Apollo credits work in 2026
• Which costs are not included in the headline price
• Total cost examples for a 1-, 5-, and 10-seat team
• Apollo pricing compared with Zeliq
• A practical method for selecting the right plan
• Frequently asked questions

Key takeaways:

• Free: $0 with 900 credits per seat per year, granted monthly.
• Basic: $49 per seat per month when billed annually, with 30,000 annual credits.
• Professional: $79 per seat per month when billed annually, with 48,000 annual credits.
• Organization: $119 per seat per month when billed annually, with a three-seat minimum and 72,000 annual credits per seat.
• Credit cost: one verified email costs 1 credit and one verified phone number costs 8 credits.
• No rollover: unused credits expire at the end of the billing cycle.
• Optional add-ons: Apollo currently lists Inbound and Advanced Dialer at $119 per team per month when billed annually.
• Zeliq alternative: Zeliq Starter costs $59 per user per month and includes 750 monthly credits, unlimited sequences, advanced search, waterfall enrichment, and HubSpot synchronization.

Our pricing verdict: Apollo offers a large feature set for a relatively low annual seat price, especially for teams that will actively use its database, sequences, workflows, and analytics. Zeliq is easier to budget when the priority is a streamlined outbound workflow, credits that never expire, and enrichment across multiple data providers.

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1. Apollo pricing plans overview for 2026

The four Apollo plans at a glance

Plan	Annual billing price	Included credits per seat	Best suited to
Free	$0	900 per year, granted monthly	Evaluation and very light usage
Basic	$49/seat/month	30,000 per year, granted upfront	Individual sellers and small outbound teams
Professional	$79/seat/month	48,000 per year, granted upfront	Teams needing workflows, testing, and analytics
Organization	$119/seat/month, minimum 3 seats	72,000 per year, granted upfront	Larger teams requiring governance and security

Prices were checked on July 27, 2026, on Apollo's official pricing page. They exclude applicable taxes and may change.

Apollo currently advertises savings of up to 24% with annual billing. Monthly billing is available, but the annual rates above are the prices prominently published in the plan comparison.

What all plans have in common

Apollo now presents every tier as part of the same broader platform, covering outbound, inbound, data enrichment, and deal execution to different degrees.

Even the Free plan includes access to core prospecting functions, Apollo's browser extensions, basic filters, two sequences, and a limited AI Assistant allowance.

The paid tiers progressively add:

• advanced search filters and intent topics;
• unlimited sequences;
• CRM, CSV, and API enrichment;
• waterfall enrichment;
• deliverability and email warm-up tools;
• workflows and analytics;
• meeting and call intelligence;
• security and governance controls.

2. What does the Apollo Free plan include?

A permanent free tier, not just a trial

Apollo's Free plan costs $0 and currently includes 900 credits per seat per year. These credits are granted monthly, which corresponds to 75 credits per month.

The plan includes:

• basic access to Apollo's contact and company database;
• basic search filters;
• two sequences;
• the Prospecting, Gmail, and Salesforce extensions;
• five AI Assistant chats;
• a limited AI Research allowance;
• email campaign capability with Gmail accounts;
• one free mailbox for email warm-up, according to Apollo's credit documentation.

Apollo also offers a 14-day trial of selected paid plans. Its pricing FAQ currently states that trial plans include 50 credits and 5 mobile credits, as well as most features of the selected tier.

What 75 monthly credits mean in practice

Under Apollo's current standard data pricing:

• a verified email costs 1 credit;
• a verified phone number costs 8 credits.

If all 75 monthly credits were used for emails, the plan could reveal up to 75 verified emails. If they were used only for phone numbers, the theoretical maximum would be nine phone reveals, with three credits remaining.

Actual usage may be lower because credits can also be consumed by enrichment, AI research, email infrastructure, dialer activity, and other features.

Who the Free plan fits

The Free plan is useful for:

• testing Apollo's data on a small sample of prospects;
• learning the interface before purchasing seats;
• running occasional low-volume outreach;
• comparing Apollo with another platform using the same contact list.

It is not designed for a full-time SDR workflow, especially when mobile phone numbers are a priority.

3. Apollo Basic pricing and features

Basic plan price and credit allowance

Apollo Basic costs $49 per seat per month when billed annually. Each seat receives 30,000 credits for the annual billing cycle, granted upfront.

This allowance is equivalent to a theoretical maximum of:

• 30,000 verified email reveals; or
• 3,750 verified phone-number reveals; or
• a combination of email, phone, enrichment, AI, dialer, and infrastructure actions.

Theoretical maximums assume the credits are used for only one data type and do not reflect normal mixed usage.

Main Basic features

The Basic tier currently includes:

• unlimited sequences;
• advanced prospecting filters;
• advanced CRM integrations;
• waterfall enrichment;
• CSV, CRM, and API data enrichment;
• six intent topics and intent filters;
• three meeting-event types;
• email warm-up and deliverability tools;
• domain and mailbox purchasing;
• the standard US dialer, with credit usage.

Who should choose Basic?

Basic is the most economical paid option for a founder, individual SDR, or small team that wants to combine prospect search, enrichment, and sequences.

It is likely sufficient when:

• the team does not need automated workflows;
• advanced analytics are not essential;
• sequence A/Z testing is not required;
• call recording and AI conversation insights are not priorities;
• security requirements remain straightforward.

4. Apollo Professional pricing and features

Professional plan price and credit allowance

Apollo Professional costs $79 per seat per month when billed annually. It includes 48,000 annual credits per seat, granted upfront.

That represents a theoretical maximum of 48,000 verified emails or 6,000 verified phone numbers if the entire allowance is dedicated to a single data type.

What Professional adds

Professional includes the Basic features and adds capabilities aimed at teams managing more sophisticated outbound operations:

• unlimited sequences with A/Z testing;
• unlimited Gmail and Microsoft mailboxes;
• automated workflows;
• six meeting-event types;
• Projects, currently presented as a beta feature;
• call recordings and AI insights with 4,000 included minutes;
• analytics and pre-built reports.

When is Professional worth the upgrade?

The $30 monthly difference over Basic is easier to justify when the team will actively use workflow automation, testing, multiple mailboxes, call intelligence, or management reporting.

Paying for Professional only to obtain more credits is less efficient unless the additional allowance genuinely matches the team's data volume.

5. Apollo Organization pricing and features

Organization is now publicly priced

Contrary to older Apollo pricing guides, Organization is no longer shown only as a custom quote. The current public price is $119 per seat per month when billed annually, with a minimum of three seats.

Each seat includes 72,000 annual credits, granted upfront. That is equivalent to a theoretical maximum of 72,000 emails or 9,000 phone numbers per seat if used exclusively for one data type.

What Organization adds

Organization includes the Professional feature set and adds:

• unlimited meeting-event types;
• 12 intent topics and filters;
• 8,000 minutes of call recordings and AI insights;
• customizable reports and dashboards;
• advanced security configurations;
• single sign-on;
• the option to use the company's own LLM API key.

Who should consider Organization?

Organization is primarily relevant when governance, reporting, security, or team-wide administration matters more than simply increasing the number of credits.

A three-seat annual subscription starts at $4,284 before taxes and add-ons:

Calculation	Annual cost
$119 × 3 seats × 12 months	$4,284

6. How the Apollo credit system works

Standard data costs

Action	Standard credit cost	Important detail
Access a verified email	1 credit	Apollo does not charge more than 1 credit per contact, even when multiple emails are returned.
Access a verified phone number	8 credits	The price applies to mobile, direct, office extensions, and other verified numbers.
Office number found with an email request	No additional standard data charge	Apollo may search for a verified office number when an email is requested.
Waterfall enrichment	Variable	Usage depends on the provider that finds the data and any connected validator.
AI research, warm-up, dialer, mailbox, or domain actions	Variable	These features can also consume the same unified credit balance.

Do Apollo credits roll over?

No. Apollo states that credits expire at the end of each billing cycle and do not roll over into the next cycle or renewal period.

For annual subscriptions paid fully upfront, annual credits are unlocked at the beginning of the annual cycle. Where annual contracts are billed quarterly or semi-annually, Apollo may release the credits according to that payment cadence.

This matters for teams with seasonal prospecting. Purchasing a large annual allowance only creates value if the team can consume it before expiration.

When are credits refunded?

Apollo states that it only charges for emails it can verify. If an Apollo-verified email is used in an Apollo campaign within 30 days and bounces, the corresponding credits may be refunded in the following billing cycle.

Apollo does not offer the same refund mechanism for mobile numbers.

Can teams purchase additional credits?

Yes. Additional credits can be purchased from the plan subscription page inside Apollo.

The public website does not display one universal add-on price for every account. The effective cost can depend on the plan, credit volume, workspace, and current commercial terms.

7. Apollo add-ons and costs beyond the seat price

Inbound add-on

Apollo currently lists its Inbound add-on at $119 per team per month when billed annually.

It includes:

• global company-level website visitor identification, up to the published limit;
• tracking for up to 100 domains;
• form enrichment, with credit usage;
• US-only contact-level visitor identification, subject to the published allowance.

The annual list cost is $1,428 per team before taxes.

Advanced Dialer add-on

The Advanced Dialer add-on is also listed at $119 per team per month with annual billing.

It adds:

• international dialing;
• parallel dialing;
• power dialing;
• local presence.

The basic US dialer is included in the paid plans, but it consumes credits. The advanced features require this separate team-level add-on.

Mailbox, domain, and infrastructure costs

Apollo allows teams to purchase domains and mailboxes from inside the platform. These purchases consume credits, with domains generally charged annually and mailboxes charged monthly.

Teams should also account for:

• additional sending domains;
• mailbox subscriptions;
• extra warm-up mailboxes;
• telephony usage;
• credit packs;
• implementation and CRM administration time.

The risk of paying for unused functionality

Apollo's advantage is the breadth of its platform. The same breadth can also make the wrong plan expensive if the team only uses the database and basic email sequences.

Before upgrading, identify which features are tied to a measurable workflow:

• Will the team build automated workflows?
• Will managers use the analytics?
• Are multiple mailboxes required?
• Will call recordings be reviewed?
• Are intent topics part of the targeting strategy?
• Is single sign-on mandatory?

8. Apollo total cost examples

Annual seat costs before add-ons

Team size	Basic	Professional	Organization
1 seat	$588/year	$948/year	Not available below 3 seats
5 seats	$2,940/year	$4,740/year	$7,140/year
10 seats	$5,880/year	$9,480/year	$14,280/year

These calculations use the published annual per-seat prices and exclude taxes, add-ons, additional credits, domains, mailboxes, and implementation.

Example: a 10-seat team with both team add-ons

Configuration	Base subscription	Inbound + Advanced Dialer	Annual list cost
Basic, 10 seats	$5,880	$2,856	$8,736
Professional, 10 seats	$9,480	$2,856	$12,336
Organization, 10 seats	$14,280	$2,856	$17,136

This still excludes variable credit packs, telephony usage, infrastructure purchases, and taxes.

How to estimate the required credits

Use a realistic monthly model rather than dividing the plan allowance by the number of prospects.

For each seat, estimate:

1. the number of new verified emails requested;
2. the number of new phone numbers requested, multiplied by 8;
3. the expected use of waterfall enrichment;
4. AI research volume;
5. dialer minutes and phone-number purchases;
6. mailbox and warm-up requirements;
7. a 10% to 20% operating buffer.

Example for one SDR:

Monthly action	Volume	Credit estimate
Verified emails	800	800
Verified phone numbers	150	1,200
Other credit-consuming actions	Estimated buffer	400
Total		2,400/month or 28,800/year

In this example, Basic's 30,000 annual credits may be sufficient, but the margin is narrow. Professional provides more room while also adding automation and analytics.

9. Apollo pricing compared with Zeliq

Apollo and Zeliq both combine prospect data with outbound execution, but their pricing and product design differ.

Pricing consideration	Apollo	Zeliq
Free plan	900 annual credits, granted monthly	Free Basic plan with up to 100 search imports per month and two active email sequences
Entry paid plan	Basic at $49/seat/month billed annually	Starter at $59/user/month, with 20% annual discount advertised
Included paid credits	30,000 annual credits on Basic	750 monthly credits on Starter
Verified email cost	1 credit	1 credit
Phone-number cost	8 credits	10 credits
Credit rollover	No	Credits never expire
Prospect database	More than 240 million contacts at more than 30 million companies	More than 450 million contacts advertised
Enrichment model	Apollo data plus configurable waterfall enrichment	Waterfall enrichment across multiple providers, with credits charged only for successful results
Sequences	Two on Free, unlimited on paid plans	Two active email sequences on Basic, unlimited multichannel sequences on Starter
CRM synchronization	Advanced integrations on paid plans	HubSpot synchronization on Starter
Team workspace and manager features	Available according to plan	Custom plan, starting at $1,500/user/year and three licenses

Where Apollo can offer more value

Apollo can be the stronger financial choice when a team wants a broad feature set at the lowest annual seat cost and will make active use of:

• its integrated database;
• intent topics;
• email infrastructure;
• workflow automation;
• conversation intelligence;
• deal and meeting functionality.

Its 30,000-credit Basic allowance is particularly generous relative to the $49 annual seat price, provided the credits are consumed before expiration.

Where Zeliq can offer more value

Zeliq can be easier to justify when the team prioritizes:

• a simpler prospecting interface;
• a larger advertised contact database;
• waterfall data enrichment across multiple providers;
• credits that do not expire;
• multichannel sequences combining email, professional social-network actions, and call tasks;
• a workflow focused on moving quickly from prospect search to outreach.

Zeliq Starter includes 750 monthly credits. That represents up to 750 verified emails or 75 mobile numbers if the allowance is used for only one data type. Extra credits can be added, and Zeliq states that they never expire.

For a 10-user team, ten individual Starter subscriptions cost $7,080 per year before the advertised annual discount. Teams that need a shared workspace, manager dashboard, dedicated support, and higher volumes should compare Apollo with Zeliq Custom, which starts at $1,500 per user per year.

Pricing is not the only decision: Apollo offers more included credits and a wider set of platform modules at the entry paid tier. Zeliq offers a more focused outbound workflow and non-expiring credits. Run both products on the same contacts before comparing the final cost per usable lead.

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10. How to choose the right Apollo plan

Choose Free if:

• you are validating Apollo for the first time;
• you only need a small number of email or phone reveals;
• two sequences are enough;
• you do not require advanced CRM enrichment or automation.

Choose Basic if:

• you want the lowest-cost complete paid Apollo experience;
• you need advanced filters, unlimited sequences, and CRM integrations;
• 30,000 annual credits match your expected usage;
• you do not need automated workflows or advanced reporting.

Choose Professional if:

• your team needs automated workflows;
• you want A/Z sequence testing;
• users connect multiple mailboxes;
• analytics and call intelligence will be actively used;
• Basic does not provide enough credit headroom.

Choose Organization if:

• you need single sign-on and advanced security;
• managers require customizable dashboards;
• the team needs more intent topics and meeting-event types;
• you require the largest standard credit allowance;
• you have at least three seats.

Compare Zeliq before an annual commitment if:

• your team wants a simpler interface and faster onboarding;
• unused credits are likely to accumulate;
• you want enrichment to query several providers automatically;
• your priority is multichannel prospecting rather than Apollo's wider platform scope;
• you want to reduce the number of outbound tools without paying for modules the team will not use.

A reproducible 14-day comparison

Test Apollo and Zeliq with the same 50 to 100 prospects. Track:

Metric	What to measure
Data coverage	Percentage of contacts with a verified email and phone number
Data quality	Bounce rate and percentage of phone numbers reaching the correct person
Credit efficiency	Credits consumed per usable contact
Workflow speed	Time from search to campaign launch
Adoption	Time required for a new rep to operate independently
Campaign performance	Replies, positive responses, and meetings booked
Total cost	Subscription, credits, add-ons, infrastructure, and administration

The right platform is the one that produces the lowest cost per qualified conversation, not necessarily the lowest seat price or the largest credit allowance.

11. Frequently asked questions

How much does Apollo cost in 2026?

Apollo currently lists Free at $0, Basic at $49 per seat per month, Professional at $79, and Organization at $119 with a minimum of three seats. The paid prices are based on annual billing and exclude taxes and add-ons.

How many credits does Apollo include?

Free includes 900 annual credits granted monthly. Basic includes 30,000 annual credits, Professional 48,000, and Organization 72,000 per seat. The paid allowances are shown as granted upfront for annual billing.

How many credits does an email or phone number cost?

A verified email costs 1 credit. A verified phone number costs 8 credits. Apollo states that it does not charge more than one email credit per contact, even when it returns multiple addresses.

Do Apollo credits roll over?

No. Apollo states that unused credits expire at the end of the billing cycle and do not roll over into the next cycle or renewal.

Is Apollo's Free plan really free?

Yes. It is a permanent free tier rather than only a temporary trial. Its 75 monthly credits and two-sequence limit make it most suitable for evaluation or occasional prospecting.

Does Apollo offer a free trial?

Yes. Apollo currently offers a 14-day trial for selected paid plans. Its pricing FAQ states that trial plans include 50 credits and 5 mobile credits, along with most features of the selected tier.

Are Apollo's Inbound and Advanced Dialer included?

No. Apollo currently lists each add-on separately at $119 per team per month when billed annually. The standard US dialer is included in paid plans but uses credits.

Is Apollo or Zeliq better value?

Apollo provides more credits and more platform modules at its entry annual price. Zeliq offers a more focused outbound workflow, enrichment across multiple providers, and credits that do not expire.

Teams should compare the cost per verified contact and per booked meeting rather than the seat price alone.

Conclusion: is Apollo worth the price?

Apollo's current pricing is competitive for the amount of functionality included. Basic at $49 per seat per month includes 30,000 annual credits, unlimited sequences, advanced filtering, integrations, intent topics, and data enrichment.

Professional and Organization become worthwhile when a team will genuinely use workflow automation, analytics, call intelligence, governance, and security. Upgrading only for a larger credit pool can result in unnecessary spending.

The main pricing risks are not the seat fees themselves. They are:

• buying more annual credits than the team can use;
• forgetting that credits expire;
• underestimating add-ons and email infrastructure;
• selecting a broad platform when the team only needs a focused outbound workflow.

Zeliq is particularly relevant for teams that value non-expiring credits, multi-provider enrichment, and a simpler route from prospect discovery to multichannel engagement.

Before signing an annual contract, build a target list, apply the same B2B lead generation criteria in both platforms, and compare the complete workflow from enrichment to booked meetings.

Further reading

• B2B lead generation guide
• Multichannel prospecting guide
• Cold email best practices
• How to improve your email open rate
• Complete cold email guide