“𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙥𝙧𝙤𝙨𝙥𝙚𝙘𝙩𝙞𝙣𝙜 𝙥𝙤𝙬𝙚𝙧𝙚𝙙 𝙗𝙮 𝙩𝙝𝙚 𝙕𝙚𝙡𝙞𝙦 𝘼𝙋𝙄.”

"Zeliq's API was a game-changer. The ability to increase the rate limit perfectly matched the volume and cadence we needed for our client, where other tools kept breaking our workflows."

Malo Brinquin, CEO - Founder of Palladio GTM

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The Challenge:  Penetrating an Industrial Market with a Low Digital Footprint

The agency Palladiogtm was hired by its client, Bonx, to conquer the industrial market in France and Italy. This sector presents a significant challenge: a very low online presence. Many industrial companies, despite generating substantial revenue, have few employees listed on professional networks like LinkedIn.

To overcome this hurdle, the agency implemented automated, continuous prospecting workflows that run in the background to scrape and enrich tens of thousands of accounts. However, this high-volume system hit a major technical roadblock: the APIs of traditional enrichment tools imposed a rate limit that was too low. Spikes in enrichment requests would cause the workflows to "break," paralyzing the entire prospecting chain and making it impossible to smoothly supply the sales teams with leads.

The Solution:  A Robust and Flexible API for High-Scale Prospecting

For Palladiogtm, the solution had to deliver both high-quality data and, crucially, the technical robustness to support their automated workflows.

The agency integrated Zeliq's API directly into its systems for several strategic reasons:

• A Flexible Rate Limit: Zeliq provided the essential flexibility by significantly increasing its API rate limit. This allowed the agency's workflows to handle large volumes of requests without interruption, ensuring continuous and reliable prospecting.
• Top-Tier Data Quality: Zeliq delivered a phone number coverage rate that ranked among the best on the market—a critical factor for a prospecting strategy that relies heavily on cold calling.
• Seamless Integration: The API integrated perfectly into Palladiogtm's environment, enabling a fully automated process from contact enrichment to task creation in the CRM (HubSpot) for Bonx's SDRs.

The Impact: An Automated Prospecting Machine and Exponentially Increased Efficiency

Integrating Zeliq transformed a potentially fragile approach into a robust and scalable prospecting engine for Bonx.

• Workflow Reliability: Interruptions caused by technical limitations were completely eliminated, guaranteeing a constant flow of enriched prospects to the sales teams.
• Massive Time Savings: Full automation via the API freed the agency from manual import/export tasks, allowing them to focus on the overall GTM strategy for their client.
• Optimized Sales Activation: Bonx's SDRs now receive their qualified prospect lists directly in their CRM with assigned tasks, enabling them to launch calls through their Power Dialer without any friction.
• Effective Multi-Channel Strategy: Powered by Zeliq's reliable data, Bonx was able to deploy a coordinated acquisition strategy, contacting prospects simultaneously by phone, email, and LinkedIn.

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Conclusion:  The Indispensable API Partner for Complex GTM Strategies

For the Palladiogtm agency, Zeliq's API has become the cornerstone of its enrichment strategy for its most demanding clients. By combining excellent value, premium data, and unmatched technical robustness, Zeliq has established itself as the essential strategic partner for building scalable and high-performance prospecting engines, even in the hardest-to-reach markets.