"To manage major accounts like Accor, I have to target hundreds of small affiliated companies."

"To manage major accounts like Accor, I have to target hundreds of small affiliated companies. Without Zeliq, I simply couldn't do this work."

- Manon, Key Account Manager chez 5àsec Business

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The Challenge: Overcoming Inefficiency and Relaunching Growth

5àsec Business, the B2B division of the globally recognized textile care leader, embarked on an ambitious mission: to expand beyond its established industrial clients and conquer new verticals like hospitality, dining, and wellness. The ambition was clear, but the sales team faced critical challenges that directly impacted their results and productivity.

Emails systematically going to spam and prospecting sequences no longer generating responses, causing considerable time loss and significant missed opportunities in terms of leads. The team had to manually personalize each message, a time-consuming process difficult to maintain at scale. Existing prospecting tools were described as "very poor quality", preventing the team from achieving sales objectives. This situation directly affected team motivation, whose prospecting efforts were not rewarded, creating a feeling of being overwhelmed.

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The Solution: A Unified Platform for Intelligent Prospecting

After thorough market evaluation, 5àsec chose Zeliq. The decision was driven by the platform's intuitive interface, high-quality data in key growth sectors like hospitality, and seamless integration with their newly implemented HubSpot CRM. Sales reps immediately deployed Zeliq to implement two critical strategies:

1. New Market Penetration: Reps can now systematically identify and target new clients in previously unexplored sectors, saving valuable time and effort

2. Strategic Account Expansion: Key Account Managers like Manon can tackle complex accounts like LVMH and Accor, mapping out hundreds of affiliated entities to find new contacts

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The Impact: Immediate ROI and Transformational Results

Massive ROI in Under 3 Months:

In less than 90 days, Zeliq had already paid for itself. A single sales rep closed a new deal with several Leclerc franchises—a lead sourced through Zeliq—generating enough recurring revenue to cover the subscription cost for the entire team

Empowered and Efficient Sales Team:

Zeliq eliminated the frustrating, manual work of hunting for prospects. The platform gave the team a strategic edge, allowing them to pursue complex, high-value account strategies that were previously out of reach

Unlocked New Growth Markets:

The team successfully penetrated hospitality, dining, and wellness sectors, expanding beyond their traditional industrial client base with high-quality, sector-specific data

Catalyst for Business Transformation:

More than a sales tool, Zeliq became a key facilitator in 5àsec's company-wide transformation, providing the data, structure, and efficiency needed to modernize the sales culture from the ground up

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A Partnership for Sustainable Growth

For 5àsec Business, Zeliq is more than a premium product—it's a strategic advantage. By delivering a powerful combination of intelligent data and an intuitive, all-in-one platform, Zeliq provided a measurable financial return and became an indispensable partner in the company's journey toward market leadership and sustainable growth.

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