How to create personalized icebreakers for leads

In our last video, we delved into the importance of personalizing your cold emails to increase your chances of receiving a response. Today, I’m excited to show you how to create personalized icebreakers in under two minutes using ChatGPT and ZELIQ.

Let’s consider a scenario where I’m offering an AI-driven content generation tool for tech companies. My target audience is marketing managers at software development firms who are looking to streamline their content creation processes.

Step 1: Setting Up ZELIQ

First, head over to ZELIQ. If you don’t already have an account, you can sign up for a two-week trial. Once you’re in, go to the search bar on the left and start specifying your target criteria:

1. Company Size: Choose a range, for instance, between 50 to 200 employees.

2. Industry: Select 'Information Technology and Services'.

3. Job Titles: Target roles with purchasing power, such as ‘Chief Marketing Officer’.

4. Location: For this example, let’s choose New York.

ZELIQ boasts a database of over 450 million verified leads, making it a powerful tool for identifying and targeting the most relevant prospects for your outbound strategy.

Step 2: Finding and Enriching Leads

Based on your specified criteria, a list of leads will appear. Select a lead, say, the Chief Marketing Officer. Enrich their contact details and navigate to ‘My Leads’.

Step 3: Unlocking Personality Insights

Within ‘My Leads’, click on “Unlock personality” on the right sidebar. ZELIQ provides comprehensive insights into your lead’s professional background and preferred communication styles. This information is crucial for crafting personalized icebreakers.

Step 4: Crafting the Icebreaker Using ChatGPT

Now, copy the personality insights and head over to ChatGPT. Here’s how you can frame your request:

Prompt to ChatGPT:

“I’m selling an AI-driven content generation tool for tech companies. Help me write an icebreaker tailored to this profile:

• Traits: Independent, Persuasive, Assertive

• Communication Style: Direct, task-focused, fast-paced, resistant to rigid structures

• Motivators: Taking charge, ambitious goals, challenges, quick decision-making

• Drainers: Keeping opinions to themselves, deep research and analysis, slow pace of work, failing to achieve goals, following inflexible rules

• Recommendations: Use an energetic, assertive tone, highlight competitive advantages, answer questions directly. Avoid being overly friendly, sugarcoating, or using vague language.”

Example Icebreaker

With the above information, ChatGPT generates an icebreaker like this:

Hi [Recipient's Name],

I hope you're having a productive day. As someone who values direct communication and decisive action, I thought you might be interested in a quick conversation about revolutionizing your content creation process at Acto.

I've been impressed by your assertiveness and independent decision-making style, traits that align perfectly with the innovative approach we're taking with our AI-driven content generation tool. I believe our solution could be a game-changer for [Recipient's Company], enabling you to streamline your content initiatives and drive even greater results.

Would you be open to a brief chat to explore how our tool could complement your goals and help you achieve your content objectives with confidence?

Looking forward to hearing your thoughts.

Best regards,

[Your Name]

Conclusion

When it comes to cold outreach, it’s essential that your leads feel valued and not just another name on your list. ZELIQ’s Personality Strategy Generator helps you quickly familiarize yourself with your lead’s profile and tailor your messages accordingly, saving you time on research.

See you in the next video, and happy prospecting!