How to Build Your ICP with ZELIQ (Step-by-Step Guide)

An Ideal Customer Profile (ICP) is the blueprint for identifying the customers who would benefit most from your product or service. By defining your ICP, you can streamline your outreach efforts, ensuring you focus on high-value prospects. Here’s a step-by-step guide on how to create your ICP using ZELIQ.

How to Build Your ICP with ZELIQ (Step-by-Step Guide)

Step 1: Understand What an ICP Is

Before building your ICP, ask these key questions:

• What problems are my prospects solving?

• Which customers benefit the most from my product?

• What traits do my competitors’ customers share?

These questions help lay the foundation for your ICP, ensuring that your target audience aligns with your product or service.

Step 2: Define Key Traits of Your ICP

Based on the insights from Step 1, identify the core traits of your ideal customer. These might include:

• Industry: What sectors are they in?

• Company Size: Are they a startup, SMB, or enterprise?

• Job Role: Who are the key decision-makers?

Defining these traits helps you hone in on the right audience and guides how you’ll use ZELIQ’s powerful tools to find these prospects.

Step 3: Use ZELIQ’s Advanced Search Feature to Build Your ICP

ZELIQ’s Search Feature provides powerful filters to help you precisely match your ICP. Here’s why these filters are essential:

Job Title & Job Title Levels: Narrow your search by job title and seniority level, whether you’re looking for C-level executives, managers, or entry-level employees. Targeting the right decision-makers ensures you're reaching the people who can influence purchase decisions.

Industry & Department: Focus on industries and departments that align with your product. For example, if your product serves marketing teams, you can target the marketing departments of specific industries to improve relevance and engagement.

Company Size: Use this filter to focus on businesses of a specific size. Whether your ICP targets large enterprises or small startups, filtering by company size ensures you’re reaching the right organizations that can benefit from your offering.

Location: Geographic filters help you target leads by country, region, or even city, depending on your business's reach or product availability.

Job Changes in the Last Six Months: Identify decision-makers who recently started new roles. They may be more open to exploring new solutions as they look to make an impact.

Funding Round, Revenue, & Founding Year: These financial and age-related filters allow you to zero in on companies in specific stages of growth, whether they're newly funded, established businesses, or high-revenue companies suited for premium offerings.

By using these filters, ZELIQ allows you to build a highly targeted list of prospects that align perfectly with your ICP, improving the quality of your outreach.

Step 4: Use ZELIQ’s LinkedIn Extension for Seamless Prospecting

ZELIQ’s LinkedIn extension makes prospecting even easier. With the extension, you can:

• Find leads directly on LinkedIn.

• Add them to your ZELIQ sequences for email or LinkedIn outreach.

Automate LinkedIn tasks, like profile views or message sends, to keep your engagement smooth and continuous.

This feature eliminates manual work and ensures that your team can reach prospects efficiently across multiple channels, enhancing your multi-touch outreach strategy.

Step 5: Automate Outreach with ZELIQ

ZELIQ allows you to automate outreach, ensuring consistent communication without the manual effort. You can automate email and LinkedIn messages, streamlining your engagement while personalizing communication. This automation not only increases efficiency but also allows your sales team to focus on building relationships with high-potential leads.

Step 6: Use ZELIQ’s Manager Cockpit for Data-Driven Insights

ZELIQ’s Manager Cockpit offers detailed insights into your outreach performance, including:

• Number of emails sent.

• Number of contacts reached.

• Open rates, clicks, replies, and bounces.

• Meetings booked.

And much more.

These metrics allow you to continuously refine your ICP and optimize your sales strategy based on real-time data, helping you identify which industries, job titles, or departments are responding best.

Step 7: Refine and Analyze Your ICP

Once you’ve gathered and analyzed the data, refine your ICP to stay aligned with your evolving sales goals. Regularly updating your ICP ensures that your outreach remains relevant and effective, leading to better conversions and sales outcomes.

Conclusion

Building a well-defined ICP is important for effective prospecting and sales. With ZELIQ’s advanced search filters, LinkedIn extension, and automated outreach, you can streamline your efforts and focus on high-value leads. By using ZELIQ’s Manager Cockpit, you’ll gain real-time insights that allow you to optimize your strategy and continuously refine your ICP for better results.

Want to learn more? Watch our YouTube video on how to build your ICP with ZELIQ here.

Try ZELIQ today by signing up for a free trial, or scheduling a demo.