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How Sales Managers are Changing Their Approach in 2024

by Laura Patricia


Apr 25, 2024

What's making 2024 sales managers stand out from the crowd? It’s hardly surprising that the sales industry is getting hotter and hotter, so if you don’t fall into the trends, you’re falling behind.

In case you haven’t gotten around to reading our ZELIQ x Ringover eBook here’s a sneak peak into what 2024 sales managers are doing differently.

ZELIQ x Ringover eBook

Tip 1: Clearly Identifying their Ideal Customer Profile

Whether it's a pair of jeans or deciding on your target market, you need to say goodbye to the one-size-fits-all approach!

It's important to learn how to pinpoint your perfect customer and tailor your sales process for many reasons including improved resource allocation, better product development, and scalability. An official step by step guide on how to create you ICP is available in our eBook.

Tip 2: Optimizing Cost-Effective and Time-Efficient B2B Data Collection Methods

As a sales rep you need to use the most updated and accurate data, therefore making sure you collect this data from the best sources is crucial. Some suggestions are using social media platforms, such as LinkedIn, to find your leads without breaking the bank. You can also use data providers such as ZELIQ to gather up-to-date contact information on leads and companies.

Tip 3: Developing a targeted client engagement strategy

Crafting a client engagement strategy tailored to your industry is key to success. You need to learn how to speak your clients' language, use multiple communication platforms, and deliver a personalised experience that keeps them coming back for more.

Tip 4: Embracing Omnichannel Communications

Discover the power of omnichannel communications in the modern sales landscape. From voice calls to video conferences, it is important to reach and engage with your clients across multiple platforms not only to understand their preferred method but it also increases sales opportunities to attract more customers.

Tip 5: Deploying Cold Calling in the Modern Sales Landscape

Cold calling isn't dead – it's just evolved! One of our top tips when cold calling includes researching and identifying prospects. To do this you can use AI tools such as ZELIQ’s personality analysis in order to understand how to pitch to potential clients by discovering how to match their voice and tone in a cold call or email or learning do’s and don'ts when pitching so that you increase your chances of success.

Tip 6: Leveraging AI Tools for Sales Success

The power of AI takes your sales game to the next level. AI technology can benefit your sales game through conversation intelligence , sales performance tracking, CRM integration etc.

Tip 7: Maximizing Warm Leads through Buying Intent

Increase your chances of conversion by warming up your leads before cold calling or emailing. Convert warm leads into customers by understanding their needs, providing value, and offering tailored solutions. Identify buying intent with AI technology such as Ringovers Empower tool that can identify certain triggers that will help you know which prospects are most likely to close the deal.


Now that we’ve given you a glimpse into some of the top tips that will take your conversion rates to the next level, you can discover these in much more detail along with plenty more in our eBook here .

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