How Safehear Leverages ZELIQ to Optimize Sales Prospecting

Company Overview:

Founded in 2020, Safehear is a deep-tech startup that specializes in AI-driven audio and radio technologies designed to enhance communication in noisy industrial environments. Their flagship product, Louis, allows workers to communicate clearly even in the noisiest conditions by connecting to hearing protection devices. Safehear is quickly positioning itself as a leader in industrial safety and productivity.

We spoke with the Safehear team to understand how integrating ZELIQ transformed their sales processes and addressed their key challenges.

Challenge 1

Inefficient Prospecting & Outdated Data Enrichment Tools
Operating in a niche industrial sector posed several challenges to Safehear’s prospecting strategy:

Operating in a niche industrial sector posed several challenges to Safehear’s prospecting strategy:

• Difficulty Identifying Prospects: Identifying the right prospects was challenging with traditional methods like cold emails and calls, as these approaches made it harder to accurately target key decision-makers and obtain relevant contact information.

• Outdated Data: Safehear’s existing prospecting tools weren’t sufficiently enriching or updating their database, which limited their outreach efforts and reduced their ability to connect with relevant prospects.

• Disconnected Prospects: Many key decision-makers were not active on digital platforms, further complicating Safehear’s ability to effectively identify and reach out to potential clients.

Solution 1: ZELIQ’s Advanced Data Enrichment and Automation Tools

Safehear integrated ZELIQ into their sales processes, which completely transformed their prospecting efforts:

• Data Enrichment: ZELIQ’s advanced data enrichment features drastically improved Safehear’s ability to connect with prospects. ZELIQ delivered a 98% success rate for obtaining phone numbers and 65% success rate for email addresses, significantly expanding Safehear’s reach and improving the quality of their outreach campaigns.

• Personalization through AI: With ZELIQ’s Personality Insights, Safehear could now tailor messages to fit the individual communication style of each prospect. This level of personalization resulted in higher engagement and response rates.

• Prospecting Automation: ZELIQ’s automation tools allowed Safehear to streamline the entire outreach process. They automated follow-up messages and callbacks, ensuring that no lead went untouched while saving significant manual effort.

• Waterfall Enrichment: ZELIQ’s Waterfall Enrichment  enabled Safehear to manage and source new contacts in a cascading manner, keeping their prospecting pipeline organized and fully automated.Thanks to ZELIQ’s all-in-one platform, Safehear also consolidated multiple tools into one, cutting down on costs and reducing workflow inefficiencies.

Challenge 2

Long, Complex Sales Cycles and Overlap in Prospecting Efforts
In addition to prospecting challenges, Safehear faced hurdles in coordinating sales efforts among team members. Industrial sales cycles were long and complicated, and it was difficult for the team to track if prospects had already been contacted, leading to duplicated efforts and inefficiencies.

Solution 2: ZELIQ’s Comprehensive CRM Integration

ZELIQ’s CRM integration solved these coordination issues by ensuring that all prospect data and activities were automatically recorded and accessible in the CRM.

• Elimination of Overlap: With ZELIQ’s integration, Safehear’s sales team could easily track which prospects had been contacted and at what stage they were in the sales pipeline. This real-time visibility prevented duplicate efforts and ensured that outreach was well-timed and relevant.

• Streamlined Sales Cycle Management: Sales reps could now focus on personalized, targeted outreach without worrying about whether they were duplicating efforts or missing follow-ups. This streamlined process significantly improved productivity across the team.

ROI for Safehear

Since implementing ZELIQ, Safehear has seen substantial improvements in their sales performance:

35% Callback Rate: By focusing on mobile contacts through ZELIQ’s enriched data, Safehear achieved a 35% callback rate, with 20% of those callbacks leading to sales meetings.

• 87% Meeting Booking Rate: Thanks to ZELIQ’s automated processes and enhanced data, Safehear’s meeting booking rate skyrocketed with qualified prospects.

• 136 Hours Saved Monthly: ZELIQ’s data enrichment and CRM integration allowed Safehear to add over 4,700 leads to their CRM in one click, saving the team approximately 136 hours per month.

• Elimination of Redundant Tools: By consolidating various tools into ZELIQ’s platform, Safehear reduced costs while boosting overall productivity.

Conclusion

Since adopting ZELIQ, Safehear has optimized their sales prospecting efforts and improved efficiency across the board. ZELIQ’s data enrichment, automation tools, and CRM integration have allowed Safehear’s sales team to focus on high-quality leads, saving valuable time and driving better results.

If you need the best ai driven audio and radio technology that will enhance communication, check out safehear (like their website safehear.fr)

Ready to see how ZELIQ can transform your sales process? Try ZELIQ today (zeliq.com) !