Table of Content
Do you really need ZELIQ if you have Hubspot SalesHub?
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Jun 28, 2024
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Here in ZELIQ we often hear prospects say “We already use Hubspot for our sales process, we don’t need your tool for our BDR.” But is this really true, does BDR have all the tools that they need to succeed? Let’s take a look on the analysis below.
Overview of Sales Tools
Hubspot SalesHub: Mainly a specialize in CRM to keep customer’s data & it’s not built specifically for BRD.
ZELIQ: All-in-one prospecting & omnichannel outreach workspace, built mainly to improve sales-reps efficiency.
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| Feature/Aspect | ZELIQ | HubSpot Sales Hub |
|---|---|---|
| Primary Focus | SDR/BDR Teams | Mainly for account executive |
| Usability | Simplified, single workspace for all SDR/BDR tasks | Too complex for SDR/BDR, leading to time wastage |
| Task Management | Comprehensive lead generation, enrichment, and prospecting in one platform | Requires multiple tools and modules for complete SDR/BDR functionality |
| Enrichment | Uses waterfall workflow from over 15 providers with debounce ability | Doesn’t have enrichment but able to have it as add on (clearbit) |
| Sequence Automation | Multichannel automated sequences (including LinkedIn) | Only Email automation |
| Lead Management | Generates and enriches leads from a single platform, integrating relevant info into HubSpot CRM | Only automates email and call management, not comprehensive for SDR/BDR tasks |
| AI | LinkedIn extension, AI-based personality generator, engagement-based lead scoring | Basic CRM functionalities, not specifically designed for SDR/BDR needs |
| Cost | Inclusive of all necessary features for SDR/BDR teams, eliminating need for extra solutions | Expensive with integration fees and additional module costs |
| Productivity Impact | Increases SDR/BDR activities by 25%, potentially doubling or tripling performance and appointments | Less efficient for SDR/BDR tasks, requiring additional solutions |
| Multichannel Approach | Allows SDR/BDR teams to use various communication channels preferred by leads | Limited to independent email and call automation |
| Company Experience | Exclusive use by Zeliq's SDR/BDR team, resulting in significant productivity boost | Still used by Zeliq's AE and sales teams, but not for SDR/BDR |
| Integration Needs | Limited integration (only VOIP & CRM) But there is no need for additional modules or tools | Requires purchasing of additional modules (e.g., lead enrichment solutions) |
| Pipeline Management | Basic pipeline management, requiring more tools for SDR/BDR efficiency | Comprehensive pipeline management, boosting team performance |
| Document Signing | Doesn’t have one | Has document signing |
| Calendar scheduling | Doesn’t have one | Has calendar scheduling but doesn’t have routing. |
Detailed Analysis
While HubSpot Sales Hub is a powerful platform for managing overall sales processes, it may not be tailored to meet the specific needs of Business Development Representatives (BDRs) and Sales Development Representatives (SDRs). These roles require a unique set of tools and functionalities to maximize efficiency and productivity in lead generation, prospecting, and initial engagement.
BDRs and SDRs are at the frontline of the sales process, focusing on identifying and nurturing potential leads. Their daily activities involve repetitive and time-consuming tasks such as researching prospects, generating leads, enriching lead data, and managing outreach across multiple communication channels. HubSpot, while robust for general sales management, often proves to be too complex and cumbersome for the specialized needs of BDRs and SDRs. This complexity can result in significant time wastage on non-revenue generating tasks, ultimately hampering productivity and efficiency.
ZELIQ, on the other hand, is designed specifically with BDR and SDR teams in mind. It simplifies the daily workflow by providing a unified workspace that integrates all necessary functionalities for lead generation and prospecting. This includes multichannel automated sequences, data enrichment workflow, AI-driven Personality, strategy, lead scoring, and seamless integration with HubSpot CRM for comprehensive pipeline management. By streamlining these processes, ZELIQ empowers BDR and SDR teams to focus on what they do best—connecting with potential leads and driving the sales pipeline forward.
In conclusion...
Overall, ZELIQ is an indispensable tool that empowers your BDR team to excel and operate with greater efficiency. While HubSpot offers robust CRM functionalities, it falls short in terms of specialized prospecting and outreach capabilities essential for BDR success.
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However, it's important to note that ZELIQ is not designed to function as a comprehensive CRM for cross-departmental contact management or to aid Account Executives (AEs) in managing deal pipelines and contract signings. For these purposes, we recommend a complementary approach: utilizing both ZELIQ and HubSpot within your sales team. This ensures that BDRs leverage ZELIQ’s advanced features for lead generation and outreach, while AEs benefit from HubSpot’s extensive CRM capabilities to manage and close deals effectively. You can also integrate ZELIQ together with Hubspot here.
By integrating these tools, you can create a synergistic environment where each role is equipped with the best resources to achieve optimal performance and drive overall sales success.