This technique is extremely simple and relies on 3 steps:

• One visit profile
• One email 5 minutes after
• One call task the next day

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The email looks like this:

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_{“Hi {{firstName}},}

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_{I’m sending you this email after having a look at your LinkedIn profile. I have the feeling what we do at MY COMPANY can be a great match with you.}

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_{I’ll give you a quick call tomorrow to explain!}

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_{Looking forward to it,”}

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To make that play work, you need to be fully confident on your prospecting skills over the phone. If yes, you might love it: it creates mystery around what you can bring to the prospect, and makes him actually expect for your call. If the person picks up, you double your chances to have 5 minutes of his time.
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By Jeremy Joncours
Account Executive  @Zeliq