"How 0flaw Cut Prospecting Effort in Half and Doubled SDR Appointment Rates with Zeliq"

"How 0flaw Cut Prospecting Effort in Half and Doubled SDR Appointment Rates with Zeliq"

Ariel, CEO chez 0flaw

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Client Snapshot

• Company: 0flaw
• Industry: Cybersecurity
• Spokesperson: Ariel Elbaz, CEO
• Key Quote: "Our SDRs used to pass 200 calls a day to get two appointments. Now, they make 80-90 calls and book three to four appointments. Zeliq completely changed the game for us."

The Challenge: High Effort, Low Return in a Competitive Market

0flaw, a fast-growing cybersecurity startup, operates in a fiercely competitive landscape where sales teams are in a constant race to reach prospects first. The company's sales development team was using a disconnected stack of tools—including Lusha for numbers, Lemlist for email sequences, and a separate CRM—that created friction and inefficiency.

This fragmented approach meant SDRs were spending the majority of their day on low-value tasks. According to CEO Ariel Elbaz, the effort was immense for a minimal return: SDRs would make up to 200 calls a day just to book one or two meetings. The constant grind of pure cold calling was not only inefficient but also led to a high no-show rate, as prospects often had no prior context before the meeting. The team was getting burned out, and the process wasn’t scalable.

The Solution: A Unified Platform for Smarter Prospecting

Ariel knew he needed to centralize his team's efforts on a single, powerful platform. He chose Zeliq to replace his multiple point solutions, drawn by its all-in-one capability for both data enrichment and multi-channel sequencing. The goal was to create a more strategic and less strenuous workflow for his team.

The transition was seamless. With Zeliq, the 0flaw team was able to:

• Centralize their entire workflow: SDRs now spend over 70% of their time within Zeliq, managing everything from finding prospects to executing outreach sequences without switching between tools.
• Access hyper-targeted, high-quality data: Zeliq provided an unexpected advantage with its industry-leading 92% enrichment rate for 0flaw's core target audience (DSI and RSSI), ensuring nearly every prospect could be reached.
• Shift from cold to warm outreach: The team implemented a new strategy, warming up prospects with a multi-step email sequence in Zeliq before making the first call.

The Impact: Less Effort, Double the Results, and a Happier Team

The results were immediate and transformative. By unifying their sales stack and strategy on Zeliq, 0flaw has empowered its sales team to work smarter, not just harder.

• SDR Productivity Doubled: The average number of appointments booked per SDR has doubled, rising from 1-2 per day to 3-4 per day.
• Prospecting Effort Halved: SDRs now make less than half the calls they used to (80-90 per day) while achieving significantly better results, freeing them to focus on quality interactions.
• Higher-Quality Meetings: The "warm-up" sequence strategy has dramatically improved meeting outcomes. Prospects now enter conversations with context, leading to more meaningful discussions and a lower no-show rate.
• Reduced Team Burnout: By eliminating the most draining parts of the job, Zeliq has boosted team morale. SDRs feel more successful and motivated, knowing their efforts are leading to tangible results.

Conclusion: A Strategic Partner for Scalable Growth

For 0flaw, Zeliq is more than a sales tool; it's the engine powering their sales development. By providing a single, intuitive platform with best-in-class data, Zeliq has not only delivered a clear and immediate return on investment but has also created a more sustainable and effective sales process. It has become an indispensable partner in helping 0flaw conquer a competitive market.