Ht

The company's largest department, with 24 people. Mixed profiles gather here: a discovery-first approach works better than a packaged pitch.

With 13 people, this is the organisation's second pillar. Skip the marketing speak: these decision makers expect precise use cases, documentation and a quick proof of value.

9 people work in this department. A good executive approach often starts lower in the organisation: build an internal champion before going top-down.

A team of 6 people. Pitch measurable time savings and error reduction: the metrics this function is judged on.

This department counts 4 people. Repetitive tasks weigh heavily here: quantify the hours saved and you will hold their attention.

4 people work in this department. Training teams are judged on skill development: completion rates and learner engagement are the metrics to speak to.