Organizational Chart of The General®
Decision makers at The General® by function
Marketing
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Vp, Marketing VPk@thegeneral.comGet the verified email
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Director of Media Directorsc@thegeneral.comGet the verified email
Tech & product
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Avp, Business Analytics and Product VPm@thegeneral.comGet the verified email
Other functions
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Head of Claims Directorse@thegeneral.comGet the verified email
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Claims Director Directorsc@thegeneral.comGet the verified email
Team Structure headcount by department
How to prospect The General®'s departments
Finance
This is where the company's largest headcount sits (141 people). Timing matters here: approach them around budget planning cycles, when arbitrations are actually open.
Operations
With 73 people, this is the organisation's second pillar. Pitch measurable time savings and error reduction: the metrics this function is judged on.
Sales
A team of 64 people. Sales leaders respect good selling: a sharp, well-researched approach is your best credential.
Customer Service
This department counts 58 people. Ticket volume and support tooling are structural topics worth raising early in the conversation.
Other
55 people work in this department. Hard to read from the outside: use a first exchange to map who does what before pushing an offer.
Technical
A team of 39 people. Technical teams verify claims: public docs, a sandbox or a free tier will do the selling for you.
FAQ The General®
Who runs The General®?
The highest-ranking leadership role identified at The General® is “Vp, Marketing”, based on public data updated 18 Oct 2026.
How many decision makers does The General® have?
16 decision makers identified.
How do I contact a decision maker at The General®?
Verified emails and phone numbers are available in Zeliq, with free credits at sign-up.
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Insurance · United States
About The General®
The General® is a Insurance company, operating from United States. Founded in 1963, the company employs approximately 5,000 people. As part of the broader Financial Services sector, The General® operates specifically in the Insurance segment. Its customer base is mainly professional: The General® operates on a B2B model. Use this page to review The General®'s industry, headcount, location and hiring signals, and to reach verified B2B contacts before your next outreach.
Activity & Market
The General® is positioned on the Insurance segment, within the Financial Services sector. As a B2B company, The General® primarily serves business clients and professional organisations. The company is categorised as “Privately held”.