Organizational Chart of Cru
Decision makers at Cru by function
General management
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Chief Executive Director I Church Movements C-Levelg@cru.orgGet the verified email
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President C-Levelo@cru.orgGet the verified email
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CEO C-Leveld@cru.orgGet the verified email
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President Founder of Orlando Athletic Training Academy C-Levell@cru.orgGet the verified email
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CEO C-Levelh@cru.orgGet the verified email
Decision makers at Cru
Funding and news at Cru
Latest news at Cru
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Appointment
New National Director of Staff Development appointed â Human resources
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Appointment
New National Director of Operations appointed â Operations
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Appointment
New Director of Strategic Partnering appointed â General management
Team Structure headcount by department
How to prospect Cru's departments
Other
The company's largest department, with 930 people. Mixed profiles gather here: a discovery-first approach works better than a packaged pitch.
Operations
The company's second-largest department (267 people). Operations leaders live in the concrete: a pilot scoped on one process will convince more than a demo.
Education
This department counts 260 people. Training teams are judged on skill development: completion rates and learner engagement are the metrics to speak to.
General Management
232 people work in this department. Executive attention is scarce: one sharp sentence on business impact beats three paragraphs of features.
Marketing
A team of 120 people. Lead quality, data enrichment and sales alignment are recurring pains worth addressing in your opener.
Consulting
This department counts 97 people. These profiles sell advice for a living: come with a sharp point of view, not a generic pitch.
FAQ Cru
Who runs Cru?
The highest-ranking leadership role identified at Cru is âCFOâ, based on public data updated 25 Oct 2026.
How many decision makers does Cru have?
173 decision makers identified, including 11 at executive level.
How do I contact a decision maker at Cru?
Verified emails and phone numbers are available in Zeliq, with free credits at sign-up.
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Religious Institutions · United States
About Cru
Cru is a Religious Institutions company, based in United States. The company was founded in 1951 and has a workforce of roughly 10,000 people. As part of the broader Consumer Services sector, Cru operates specifically in the Religious Institutions segment. Cru sells primarily to other businesses (B2B) rather than to end consumers. The company generates approximately $194M in annual revenue. The data below (industry, headcount, location and business signals) helps sales teams qualify Cru and pinpoint the right decision makers from the first touchpoint.
Activity & Market
Cru is positioned on the Religious Institutions segment, within the Consumer Services sector. As a B2B company, Cru primarily serves business clients and professional organisations. In terms of structure, it is registered as âNon-profitâ.