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The Npd GroupMarket Research · 1001-5000 · B2B contacts & data

76 Decision makers
5,000 Employees
1966 Founded

Decision Makers at The Npd Group

Total identified

76 decision makers identified 2 C-Level 17 VP 57 Heads
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Organizational Chart of The Npd Group

Roles identified within The Npd Group's leadership team, based on public professional data.

The Npd Group's Full Organizational Chart

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Job title Department People Action

Team Structure headcount by department

Sales
54
General Management
41
Operations
35
Technical
34
Other
31
Research
20
Finance
14
Marketing
14

Funding

Last round Private equity
Private Equity Round N/A Oct 2021

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About The Npd Group

The Npd Group is a Market Research company, based in United States. Established in 1966, it employs approximately 5,000 people. Within the wider Professional Services sector, The Npd Group focuses on the Market Research segment. The Npd Group sells primarily to other businesses (B2B) rather than to end consumers. The Npd Group has raised funding across 1 round. Use this page to review The Npd Group's industry, headcount, location and hiring signals, and to reach verified B2B contacts before your next outreach.

Activity & Market

The Npd Group operates in the Market Research segment, part of the broader Professional Services sector. As a B2B company, The Npd Group primarily serves business clients and professional organisations. In terms of structure, it is registered as “Privately held”.

How to prospect The Npd Group's departments

Sales

With 54 people, this is the organisation's biggest team. Talk numbers (conversion, cycle length, pipeline coverage) and you will get their attention quickly.

General Management

With 41 people, this is the organisation's second pillar. Executive attention is scarce: one sharp sentence on business impact beats three paragraphs of features.

Operations

This department counts 35 people. Pitch measurable time savings and error reduction: the metrics this function is judged on.

Technical

34 people work in this department. Developer experience and integration effort will make or break your pitch here.

Other

A team of 31 people. Hard to read from the outside: use a first exchange to map who does what before pushing an offer.

Research

This department counts 20 people. Data quality and reproducibility are core concerns: a strong angle if your offer touches either.

FAQ The Npd Group

What industry does The Npd Group operate in?

The Npd Group is active in the Market Research industry, specifically in the Professional Services category.

How many employees does The Npd Group have?

The Npd Group has approximately 5,000 employees (in the 1001-5000 range). This figure is an estimate to help qualify the account, not a legally certified number.

How do I find contacts at The Npd Group?

Zeliq lets you identify decision makers at The Npd Group, enrich their professional contact details (verified emails and direct phone numbers), and launch targeted multichannel prospecting sequences.

Where is The Npd Group headquartered?

The Npd Group is headquartered in United States.

What is the organizational chart of The Npd Group?

Based on public professional data, The Npd Group's organizational chart includes roles such as CEO, HR Business Partner, Vice President, Group President, Director, Executive Director. Zeliq lets you find the verified contact details behind each of these roles.

Why use this data before prospecting The Npd Group?

Knowing The Npd Group's industry, headcount, and business signals lets you personalise your outreach, prioritise high-potential accounts, and reach the right decision makers from the very first contact.