F

Formation

Company profile · headcount, org chart & B2B contacts

5 Decision makers
+1 New (6 months)
500 Employees
2019 Founded

Organizational Chart of Formation

Roles identified within Formation's leadership team, based on public professional data.

Department

Formation's Full Organizational Chart

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Job title Department People Action

Decision-maker contacts at Formation

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Decision makers at Formation

5 identified 3 C-Level 2 Directors +1 new (6 months)
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Latest news at Formation

  1. Appointment

    New Travailleur Indépendant appointed — Other

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Funding

Last round Series A
Total funding $5M (3 rounds)
Seed Round $1M Nov 2019
Seed Round $4M Apr 2021
Series A N/A Mar 2023

Team Structure headcount by department

Technical
61
Education
21
Other
15
Research
10
Consulting
7
Finance
3
General Management
3
Marketing
2

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About Formation

Formation is a company active in the Professional Training and Coaching space, headquartered in San Francisco, United States. The company was founded in 2019 and has a workforce of roughly 500 people. Formation belongs to the Education sector, with a specific positioning on Professional Training and Coaching. Its customer base is mainly professional: Formation operates on a B2B model. Formation has raised funding across 3 rounds totalling $5M. The data below (industry, headcount, location and business signals) helps sales teams qualify Formation and pinpoint the right decision makers from the first touchpoint.

Activity & Market

The company evolves in the Professional Training and Coaching segment of the Education sector. As a B2B company, Formation primarily serves business clients and professional organisations. In terms of structure, it is registered as “Privately held”.

How to prospect Formation's departments

Technical

This is where the company's largest headcount sits (61 people). Skip the marketing speak: these decision makers expect precise use cases, documentation and a quick proof of value.

Education

With 21 people, this is the organisation's second pillar. Content production and logistics eat most of their bandwidth: pitch time savings on either and the conversation starts.

Other

15 people work in this department. Hard to read from the outside: use a first exchange to map who does what before pushing an offer.

Research

A team of 10 people. Long cycles and rigorous methods: respect their pace and bring evidence, not hype.

Consulting

This department counts 7 people. These profiles sell advice for a living: come with a sharp point of view, not a generic pitch.

Finance

3 people work in this department. Timing matters here: approach them around budget planning cycles, when arbitrations are actually open.

FAQ Formation

What industry does Formation operate in?

Formation operates in the Professional Training and Coaching industry, specifically in the Education category.

How many employees does Formation have?

Formation has approximately 500 employees (in the 201-500 range). This figure is an estimate to help qualify the account, not a legally certified number.

How do I find contacts at Formation?

With Zeliq, you can find the right decision makers at Formation, get their verified emails and direct phone numbers, and engage them through targeted multichannel sequences.

Where is Formation headquartered?

Formation is headquartered in San Francisco, United States.

What is the organizational chart of Formation?

Roles identified within Formation's organization include CTO, CEO, Head of Digital Marketing, Lead Product Designer. With Zeliq, you can enrich each of these roles with verified emails and direct phone numbers.

Which decision makers recently joined Formation?

In the last 6 months, Formation appointed new decision makers including Travailleur Indépendant. Newly appointed leaders typically review tools and vendors early on — their verified contacts are available on Zeliq.

Why use this data before prospecting Formation?

Knowing Formation's industry, headcount, and business signals lets you personalise your outreach, prioritise high-potential accounts, and reach the right decision makers from the very first contact.