1. Home
  2. Companies
  3. United Kingdom
  4. Financial Services
  5. Banking
  6. First Direct
F

First DirectBanking · 1001-5000 · B2B contacts & data

Banking United Kingdom B2B Est. 1989
5,000 Employees
1989 Founded
Banking Industry
Banking United Kingdom B2B Est. 1989

Company Overview

Sector Financial Services
Headcount 5,000 employees (1001-5000)
Company type Public company
Revenue $613M
Headquarters United Kingdom
Website firstdirect.com
Last updated 18 Aug 2026

Companies similar to First Direct

About First Direct

First Direct is a Banking company, based in United Kingdom. Founded in 1989, the company has a workforce of roughly 5,000 people. First Direct belongs to the Financial Services sector, with a specific positioning on Banking. First Direct sells primarily to other businesses (B2B) rather than to end consumers. The company generates approximately $613M in annual revenue. Sales teams can rely on this profile to qualify First Direct, spot business signals, and connect with verified decision makers.

Activity & Market

The company evolves in the Banking segment of the Financial Services sector. As a B2B company, First Direct primarily serves business clients and professional organisations. The company is categorised as “Public company”.

Decision Makers at First Direct

5C-Level 16Heads
Decision maker Email Phone

Zeliq has found 21 decision makers at First Direct. Create a free Zeliq account to access their verified emails and direct phone numbers.

See 21 decision makers on Zeliq →

New decision makers last 6 months

1C-Level 2Heads

3 new decision makers joined First Direct in the last 6 months, a strong signal to time your outreach.

Contact the new decision makers on Zeliq →

Team Structure headcount by department

Customer Service
165
Finance
123
General Management
42
Operations
29
Other
29
Marketing
26
HR
20
Product
20

How to prospect First Direct's departments

Customer Service

This is where the company's largest headcount sits (165 people). Ticket volume and support tooling are structural topics worth raising early in the conversation.

Finance

With 123 people, this is the organisation's second pillar. These decision makers arbitrate budgets: a well-quantified business case is your best door opener.

General Management

42 people work in this department. General management thinks in strategic priorities: link your value proposition to one of theirs or you will not get a reply.

Operations

A team of 29 people. Operations leaders live in the concrete: a pilot scoped on one process will convince more than a demo.

Other

This department counts 29 people. Hard to read from the outside: use a first exchange to map who does what before pushing an offer.

Marketing

26 people work in this department. Lead quality, data enrichment and sales alignment are recurring pains worth addressing in your opener.

FAQ First Direct

What industry does First Direct operate in?

First Direct is active in the Banking industry, specifically in the Financial Services category.

How many employees does First Direct have?

First Direct has approximately 5,000 employees (in the 1001-5000 range). This figure is an estimate to help qualify the account, not a legally certified number.

How do I find contacts at First Direct?

With Zeliq, you can find the right decision makers at First Direct, get their verified emails and direct phone numbers, and engage them through targeted multichannel sequences.

Where is First Direct headquartered?

First Direct is headquartered in United Kingdom.

Why use this data before prospecting First Direct?

Industry, headcount and business signals give you the context to qualify First Direct, tailor your messaging, and focus your effort on the right decision makers.