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First Direct

Company profile · headcount, org chart & B2B contacts

Banking United Kingdom B2B Est. 1989
18 Decision makers
+1 New (6 months)
5,000 Employees
$613M Revenue
1989 Founded

Organizational Chart of First Direct

Roles identified within First Direct's leadership team, based on public professional data.

Department

First Direct's Full Organizational Chart

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Job title Department People Action

Decision-maker contacts at First Direct

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Decision makers at First Direct

18 identified 5 C-Level 13 Directors +1 new (6 months)
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Latest news at First Direct

  1. Appointment

    New Digital Product Owner appointed — Product

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Team Structure headcount by department

Customer Service
169
Finance
123
General Management
42
Operations
29
Other
28
Marketing
24
HR
22
Product
20

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About First Direct

First Direct is a Banking company, based in United Kingdom. Founded in 1989, the company has a workforce of roughly 5,000 people. First Direct belongs to the Financial Services sector, with a specific positioning on Banking. First Direct sells primarily to other businesses (B2B) rather than to end consumers. The company generates approximately $613M in annual revenue. Sales teams can rely on this profile to qualify First Direct, spot business signals, and connect with verified decision makers.

Activity & Market

The company evolves in the Banking segment of the Financial Services sector. As a B2B company, First Direct primarily serves business clients and professional organisations. The company is categorised as “Public company”.

How to prospect First Direct's departments

Customer Service

This is where the company's largest headcount sits (169 people). Ticket volume and support tooling are structural topics worth raising early in the conversation.

Finance

With 123 people, this is the organisation's second pillar. These decision makers arbitrate budgets: a well-quantified business case is your best door opener.

General Management

42 people work in this department. General management thinks in strategic priorities: link your value proposition to one of theirs or you will not get a reply.

Operations

A team of 29 people. Operations leaders live in the concrete: a pilot scoped on one process will convince more than a demo.

Other

This department counts 28 people. Hard to read from the outside: use a first exchange to map who does what before pushing an offer.

Marketing

24 people work in this department. Lead quality, data enrichment and sales alignment are recurring pains worth addressing in your opener.

FAQ First Direct

What industry does First Direct operate in?

First Direct is active in the Banking industry, specifically in the Financial Services category.

How many employees does First Direct have?

First Direct has approximately 5,000 employees (in the 1001-5000 range). This figure is an estimate to help qualify the account, not a legally certified number.

How do I find contacts at First Direct?

With Zeliq, you can find the right decision makers at First Direct, get their verified emails and direct phone numbers, and engage them through targeted multichannel sequences.

Where is First Direct headquartered?

First Direct is headquartered in United Kingdom.

What is the organizational chart of First Direct?

Based on public professional data, First Direct's organizational chart includes roles such as Digital Product Owner, CIO, Head of Contact Centre, Head of Customer Service Delivery, Devops Lead, Systems & Solutions Lead. Zeliq lets you find the verified contact details behind each of these roles.

Which decision makers recently joined First Direct?

Recent leadership arrivals at First Direct include Digital Product Owner. A new decision maker's first months are the best window to reach out; find their verified email and phone on Zeliq.

Why use this data before prospecting First Direct?

Industry, headcount and business signals give you the context to qualify First Direct, tailor your messaging, and focus your effort on the right decision makers.