Organizational Chart of United Initiators

With 48 people, this is the organisation's biggest team. Operations leaders live in the concrete: a pilot scoped on one process will convince more than a demo.

The company's second-largest department (24 people). Skip the marketing speak: these decision makers expect precise use cases, documentation and a quick proof of value.

A team of 15 people. Decision makers here value practicality: a solution that works in the field beats an elegant dashboard.

This department counts 14 people. A good executive approach often starts lower in the organisation: build an internal champion before going top-down.

14 people work in this department. Talk numbers (conversion, cycle length, pipeline coverage) and you will get their attention quickly.

A team of 13 people. Hard to read from the outside: use a first exchange to map who does what before pushing an offer.