The key to make your leads keep reading your email

Do any of these cold email openers sound familiar to you? And if they do, do you ever reply to any of those? Like really?

In today's video, I'm going to share with you how to write cold emails that hook your prospects from the very first line and compel them to take action using this one simple psychological trick.

Are you ready for it? Let’s go!

Understanding the Hook

Before diving into how to write a compelling opening line, you first need to understand what a hook is and how to write a good one. In cold emailing, as well as in copywriting, a hook refers to the opening line or introduction designed to grab the reader's attention and compel them to continue reading.

A strong hook is concise, relevant, and intriguing, aiming to pique the reader's curiosity or address a specific pain point or need they have. The goal of the hook is to capture the reader's interest from the start and encourage them to invest their time and attention in the rest of your email.

The Principle of Reciprocity

So, one simple psychological trick you can use to grab your prospect's attention is the principle of reciprocity.

The principle of reciprocity is a psychological concept suggesting people feel obliged to repay others for acts of kindness, favors, or gifts. When someone receives something valuable or beneficial from another person, they often feel a sense of indebtedness and are more likely to reciprocate by engaging in a positive action or behavior.

Applying Reciprocity in Cold Emails

One way to use the principle of reciprocity in your cold email is to start by offering your reader something of value. This could be a helpful tip, relevant insight, an informative article, a useful resource, or a personalized compliment.

Let's say, for example, your cold email is targeting professionals in the marketing industry, and you've already written a whitepaper on the latest trends in social media advertising strategies that you could offer them. You could start your email saying:

"Hi, My name is Nora, and I came across your profile on LinkedIn. I was impressed by your extensive experience and expertise in digital marketing, particularly your recent contributions to the implementation of the data-driven SEO optimization plan to boost website traffic.

As someone who is deeply passionate about social media marketing, I understand the importance of staying updated on the latest trends and insights. That's why I wanted to reach out and share a valuable resource with you that I believe could be beneficial for your upcoming project.

Attached to this email, you'll find a comprehensive whitepaper on social media advertising strategies for increasing ROI and brand engagement. This whitepaper explores the key metrics and analytics to track, best practices for targeting specific demographics, and actionable tips for optimizing ad performance.

I believe that incorporating these insights into your project could significantly enhance its effectiveness and success. Feel free to review the whitepaper at your convenience.

Additionally, if you find the whitepaper valuable and believe it could benefit others in your network, I would be grateful for any referrals or introductions you could provide. Your support in spreading the word about this resource would be truly appreciated.

Thank you for your time, and I look forward to hearing your thoughts on the resource and any potential opportunities for collaboration.

Best regards,

Nora from ZELIQ

Why This Works

By providing immediate value to the prospect, you trigger a sense of indebtedness, making them more likely to reciprocate by continuing to read your email, responding to your message, or considering your offer.

Follow-Up is Key

However, using the principle of reciprocity to grab your prospect’s attention is not enough if you don’t follow up with them. Make sure to watch this video next to understand how to create the perfect follow-up email sequence to maximize engagement and drive conversions for your business