Why Your Cold Emails Get Ghosted [THE FIX]

Are you tired of being ignored by your potential customers? Are you sick of spending several hours trying to come up with the perfect cold email only to receive zero replies?

In today's video, we are going to talk about why your cold emails are getting ignored and what you can do to improve your email response rates.

Lack of Personalization

One of the main reasons your cold emails fail to get a response is a lack of personalization. No matter how wonderful the product you’re trying to sell is, as long as your cold-email is too general, too impersonal and too distant, no-one is going to feel the urge to send you a reply.

With ZELIQ AI Personalization feature, you can actually create an AI generated strategy that helps you to match your lead’s tone and voice and releaveles the best ways to approach them in your cold email.

Tailoring your email to align with your prospect's profile and showing a genuine interest in their pain points will enable you to then establish a more meaningful connection with them and increase the chances of getting a positive response.

ZELIQ AI personalization

Lack of Credibility and Trust

The second reason why your cold emails may be getting ignored is a lack of credibility and trust in you and the services you offer. You see, customers need to be reassured from their first interaction with you that they can trust the service or product you’re trying to sell to them. In order to showcase your credibility, make sure to include social proof in your emails such as testimonials, case studies or user ratings. These elements provide tangible evidence of the value you offer and help build trust with your prospects by demonstrating real-world results and satisfied customers.

Not following up

Following up is a crucial part of the cold email process that is often overlooked. Don't assume that a lack of response means disinterest. People are busy, and your email may have just gotten lost in the shuffle. In order to increase your chances of receiving a reply, make sure to create a personalized and polite! follow-up email to remind recipients of your initial message and express your continued interest in connecting.

With ZELIQ, you can actually create an automatic follow-up sequence, which helps to send automated follow-up emails to your leads without you having to take the time to set up a reminder to do it.

Following up with your leads will give you the opportunity to determine whether or not your email resonated with them and provide a gentle nudge to get a response. Remember, persistence and professionalism are key when it comes to following up on cold emails.