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Sports DirectRetail · 10001+ · B2B contacts & data

Retail United Kingdom B2B Est. 1982
10,001 Employees
1982 Founded
Retail Industry
Retail United Kingdom B2B Est. 1982

Company Overview

Sector Retail
Headcount 10,001 employees (10001+)
Company type Public company
Headquarters United Kingdom
Website frasers.group
Last updated 31 Jul 2026

Departments actively hiring 3 departments

Design
Human resources
Marketing

These departments at Sports Direct are actively recruiting: a strong signal to time your outreach.

Companies similar to Sports Direct

About Sports Direct

Sports Direct operates in the Retail industry, based in United Kingdom. The company was founded in 1982 and employs approximately 10,001 people. Its customer base is mainly professional: Sports Direct operates on a B2B model. Use this page to review Sports Direct's industry, headcount, location and hiring signals, and to reach verified B2B contacts before your next outreach.

Activity & Market

The company evolves in the Retail segment of the Retail sector. As a B2B company, Sports Direct primarily serves business clients and professional organisations. The company is categorised as “Public company”.

Decision Makers at Sports Direct

6C-Level 3VP 21Heads
Decision maker Email Phone

Zeliq has found 30 decision makers at Sports Direct. Create a free Zeliq account to access their verified emails and direct phone numbers.

See 30 decision makers on Zeliq →

Team Structure headcount by department

Sales
1049
Customer Service
254
Operations
199
Administrative
124
Project Management
119
Other
59
General Management
48
Marketing
31

How to prospect Sports Direct's departments

Sales

With 1,049 people, this is the organisation's biggest team. These profiles handle outreach daily and respond well to concrete pitches about pipeline, productivity and prospecting tooling.

Customer Service

The company's second-largest department (254 people). Response time and satisfaction scores are their daily battle: a concrete angle for your first message.

Operations

A team of 199 people. Process efficiency and cost control are the angles that resonate with these decision makers.

Marketing

This 31-person department is actively recruiting. Lead quality, data enrichment and sales alignment are recurring pains worth addressing in your opener.

HR

Hiring is underway in this team of 11 people. Employee experience is their scorecard: frame your value proposition accordingly.

Design

A team of 6 people, currently hiring. Show rather than tell: these profiles judge you on the quality of what you put in front of them.

FAQ Sports Direct

What industry does Sports Direct operate in?

Sports Direct is active in the Retail industry, specifically in the Retail category.

How many employees does Sports Direct have?

Sports Direct has approximately 10,001 employees (in the 10001+ range). This figure is an estimate to help qualify the account, not a legally certified number.

How do I find contacts at Sports Direct?

Zeliq helps you surface decision makers at Sports Direct, enrich them with verified emails and direct dials, and reach out through personalised multichannel prospecting sequences.

Where is Sports Direct headquartered?

Sports Direct is headquartered in United Kingdom.

Which departments are hiring at Sports Direct?

Sports Direct is actively recruiting in the following departments: Design, Human resources, Marketing. These hiring signals help you time your outreach.

Why use this data before prospecting Sports Direct?

With Sports Direct's firmographics and business signals at hand, you can prioritise the account, personalise your approach, and contact the right people straight away.